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A look at the new trends, people and places that are using Apple
products to drive the digital culture of the 21st century forward.

Macs In China!
Mac use is catching on in Beijing and in other cities such as Shanghai because Macs have a "wow effect," says Yan Feng, president of BeiMac, a MUG. After installing a...
Macs In France!
You think you know France for its fine wines, rich history, the outrageous accents of its citizens, nuclear testing, taxes, small cars, arrogance, cheese, monuments,...
MORE CULTURE

CULTURE
You can now search our Mac Culture archives by title, place or author
 

Open Water
The independent film Open Water is Chris Kentis and spouse Laura Lau's attempt to leverage the aesthetic of digital video to a chilling effect...

Macs in the Netherlands
Beneath the quaint veneer of dykes, windmills, and resplendent flowers, the Netherlands is a commercial and cultural power.

Reinventing the Mac: Japanese Style
Japan's Mac case mod movement has taken the spirit of its people and imprinted it on Apple Computers

The Tokyo Blog Revolution
The World is Shrinking as Foreigners in Japan Share Their Private Diaries with the Internet Community...

Land of the Rising Mac
As America's number one publisher of record asserts, Japan is, without question, today's capitol of cool...

Macs In China
February 2004
Mac use is catching on in Beijing and in other cities such as Shanghai because Macs have a "wow effect," says Yan Feng, president of BeiMac, a MUG. After installing a...

Thinking Different About Africa
Why isn't Apple a larger force in Africa's computer industry? Read what conflicts Apple and computer sales have in Africa...

Macs in Alaska
Thinking Different on The Last Frontier by Amidha K. Porter

Macs in Australia
Imagine picking up a pay phone to call directory assistance. You dial 411 no change necessary, of course. A recorded voice asks you what number you're looking for, and you speak into the machine, waiting for your information.

Macs in Japan
The Macintosh and Mac OS are possibly the most "Japanese" products ever produced by the United States. MacDirectory went to Japan to take an informal look at how well the platform is doing there...

iLa > Escape to Los Angeles
In the 1996 film "Escape From L.A." Snake Plissken (Kurt Russell) navigates the earthquake-scarred remnants of the no longer glamorous dark world of pirate plastic surgeons...

 

Rainbows & Vampires > I Want My After Effects
While freelancing in the Los Angeles motion graphics industry and working on music videos and commercials...

Reinventing the Mac: Japanese Style
Japan's Mac case mod movement has taken the spirit of its people and imprinted it on Apple Computers

Macs in Argentina
Chicken Little likely traveled through Argentina before intoning that the sky was falling....

Eyebeam > Artists in Toyland
The cinderblock warehouses along the West Side Highway of Manhattan's Chelsea neighborhood give way to minimalist facades fronting immaculate white art galleries containing...

Macs In Italy
February 2004
While Apple has a presence in Italy, it is far from a major computing company, having less market share in Italy than in the United States. Michael Sclascia, head of a Mac user...

Macs in Brazil
Brazil is frequently seen as the home of the Amazon rainforest, a multi-ethnic nation where blacks are the majority and the country of soccer...

Macs in Russia
Technology in Russia is very rarely covered in the United States press and, as a result, many hardware and software companies do not take Russia seriously....

Macs in France
You think you know France for its fine wines, rich history, the outrageous accents of its citizens, nuclear testing, taxes, small cars, arrogance, cheese, monuments, boring movies...


Macs in Iceland
MacDirectory uncovers the role Macs play in "The Land of the Midnight Sun"...

Macs in Switzerland
When thinking about Switzerland, chocolates, a strong banking system and the cantonal system of government are more than likely the thoughts that come up...

Macs in Germany
When I first arrived in Hamburg, Germany, I noticed many things. No one was wearing lederhosen.

 
   
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