| Introducing
Software Asset Management
Words by Stuart Wilkes
August 2004
One area of technology that
is increasingly important is that of Software Asset Management,
or what is sometimes referred to as, Software License Management
technology. This technology enables systems administrators to determine
exactly which applications are installed and being used on which
Macs® and by whom.
A well-respected Mac solution for
Software Asset Management is K2 from Sassafras Software. They have
users who are managing thousands of desktop Macs that contain tens
of thousands of applications from a single server.
The exact definition of a software
license still has many systems administrators grappling for a succinct
answer. The application terms and licensing agreements seem all
too often to be interchanged. Just because you have the application
installed does not mean you have the right to use it. Many people
are surprised when they learn that despite paying many hundreds
of dollars for software they do not actually own it. But, by delving
into the small print of a software license, it becomes apparent
that the actual software remains the property of the developer of
the software and that what has been purchased is the right to use
it (i.e., you have been granted a license to use the software).
Should the software company who has granted the license determine
that it is not being used within the terms and conditions of its
license agreement, it can revoke the license and require removal
of the software. Alternatively, you could be forced to pay hefty
fines. As many software vendors clamp down on software piracy in
all forms, even if it is "unintentional" as it is in many
companies, such unthought-of nightmares become more and more reality.
The effective management of these software assets can ensure complete
legality with all the necessary terms and conditions of use, across
the entire organization.
Software Asset Management technology
is usually split into 3 key areas: a server, a client, and a management
console. The server resides on a central server so it can see all
the clients that it needs to monitor. The client, as you may have
guessed, resides on all the desktop Macs and on a frequent basis
tells the server exactly what applications are installed and being
used. The management console resides on the systems administrator’s
Mac and allows him to manage and control the entire enterprise.
This software has the ability to
automatically detect all the applications that are installed, even
if they are not being used. Once detected, a systems administrator
has the potential to prevent an application from being used. A good
example is that of a user who brings in a "rogue" application
from home, or downloads some new software from the Internet. The
employee may be able to install it; however, a systems administrator
can immediately lock her out of using it.

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Additionally, Software Asset Management
software allows you to set up access rights to certain installed
applications, restricting individual software usage to certain times
of the day. For example, with web access from almost every desktop
in most organizations, non-business critical usage can be enforced
with the sys admin blocking browsers from being used except during
lunch.
Finally, by monitoring software usage
through the extensive reporting features of most software asset
management tools, usage patterns can be determined to help drive
future software investment and strategy. In fact, some companies,
prior to transitioning from Mac OS 9 to Mac OS X, used software
asset management technology to determine which applications were
actually being used within their organizations, rather than relying
on what had been purchased to date and what people said they wanted.
This, then, gave them the basis for the necessary quantity of upgrades
rather than just a blanket "site license" approach.

There is a shortfall with this technology,
and it is on the legal side of things. It is technically possible
to "float" licenses around the network (i.e., whichever
Mac user first launches application X they get to use it). Similarly,
if a 5-user version of an application is available then the first
5 Mac users to launch the application can use it. While this utopia
of concurrent usage would be highly useful in driving down costs,
in many cases, it is prohibited by the software license (but software
license agreements differ with each software vendor so it would
be advisable to check the terms and conditions very carefully).
It would appear though that software vendors do allow educational
establishments, with certain restrictions, to have concurrent usage.
But, given the valuable information
gained from using Software Asset Management technology as it was
designed, the benefits of protecting your organization against legal
assaults and streamlining capital investments can far outweigh the
drawbacks for any company.
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