Since its inception, G-Technology (g-technology.com) has been focused on creating high-performance storage solutions for content creation. In the early days of digital video production there was a big problem with external hard drives that were being used for editing â€" they were burning up!
G-Tech’s first product, the G-RAID, was designed specifically to withstand the heavy load this type of computing placed on the hard drive. According to marketing director Pete Schlatter, “we used only the best components including an all-aluminum chassis, high-end electronics and Hitachi hard drives. But the most important piece was adding a quiet, efficient cooling fan. It also didn’t hurt that the product looked really cool.”
The G-RAID, which has been upgraded many times since its inception, is still a strong seller for the company â€" and the “quiet, efficient” fan is still a huge selling point. In fact, G-Tech believes that keeping hard drives cool is so important that to this day every product, from the smallest to the largest, includes some kind of cooling technology. And the best part is every G-Tech product is carefully designed to operate quietly -- something that is key in professional editing environments.
This is not surprising though, because the one thing that came through in my conversation with Schlatter was that G-Technology takes pride in all of their products, every one of which are designed for use with Apple computers and equipment. G-Technology feels their relationship with Apple is so important,...
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